A Business Spotlight: Hippie Hemp

By Ceili Cornelius

Additional Photography by marin Stuart

Lance Kreck’s army service was complete and he and his wife Nicole were ready for something different. That’s when they met a hemp farmer from Colorado while living in Florida. Nicole and Lance became interested in the industry and thought it could be a new direction for their family.

“We were starting [to see] how much hemp could help people, so we thought we would open our own shop,” said Nicole Kreck.

Prior to their move, Nicole and Lance intensively researched state laws and the legal aspect of opening a store in Oregon. Because they planned to only sell the “end product” of the hemp plant, the store wouldn’t require any sort of special license. If they were selling the plant itself or dispensing marijuana, there would be more legality involved.

“It wasn’t hard to come up with the business plan and start building our store,” she said.

After a few months, they took the leap of faith and moved to Oregon to open the hemp shop. They decided to move to Oregon to be closer to Nicole’s extended family and to return to the Pacific Northwest where Nicole grew up. They chose Eugene specifically because of its size, culture, and location.

Hippie Hemp has been in downtown Eugene for only a few months, and is already a popular place for customers. The Kreck’s shop sells products for all ages who wish to use hemp products, whether it be for medicinal purposes or otherwise.  

Hippie Hemp sells everything from bags, clothing, and bath salts to CBD oils, patches, and capsules.

“We source our products from all over, from local hemp farms around Eugene, to Colorado farms, to brands in Massachusetts,” Kreck said.

Their products consist of varying percentages and levels of CBD in the forms of tinctures, salves, oils, and patches.

“We try to have something for everyone, we carry different brands of hemp CBD oils with varying percentages and price ranges. We want to make it affordable for people to get the help they need,” she said.

The store also markets a pet line of hemp oil dog treats, hemp body and face products, and therapeutic CBD bath salts. One of their best-selling products is their hemp clothing, which includes socks, t-shirts, undergarments, and hats that are all made from hemp material.

“They are extremely durable and will last for a long time. Although not cheap, they are a worthy investment,” she said of the popular hemp clothing.

While Hippie Hemp primarily sources hemp oil from the flower and uses the extract for oils and tinctures, material from the stem and fiber is typically used for bags, clothing, and durable building products. Because the entire plant is used to create products, hemp is considered to be environmentally friendly. “There are so many benefits that make growing and harvesting hemp plants environmentally friendly. Not only the plant is good, but the products are of durable quality,” Kreck said.

But hemp is not only good for the environment. One of the main advantages of CBD hemp is its pain-relieving qualities. Kreck sees clients with varying ailments, including arthritis, anxiety, depression, and insomnia, that use CBD to relieve their symptoms. Topically, balms and tinctures are used for surface pain — and Kreck has seen results in her returning customers.

Nicole and her husband love having the business in Eugene and plan on creating small, fun events to bring in more clientele, as the store has only been open for four months. They will also start offering chair massages at the end of April.

“We are always looking to improve customer satisfaction so we love feedback and any information about other products; we take our customer reviews to heart,” she said.